Rosalyn WOO
Vice President, Experience Strategy, Planning and Operations
Rosalyn WOO
As Vice President of Experience Strategy, Planning and Operations, Rosalyn orchestrates site-wide product strategy for
priority franchises and audiences across all guest touchpoints by developing, integrating and delivering various
products offerings, site expansion, digital experiences and large-scale events that align with consumer and guest
expectations. She also oversees the resort’s park operations line of business and the planning functions of operations
integration, workforce management, operating guides and documentation and industrial engineering at HKDL.
Rosalyn’s career at Disney began as an industrial engineering intern at Walt Disney World Resort. She joined HKDL
in 2003 as industrial engineer and was part of the opening team. Since then, she has held various positions across
industrial engineering, attendance forecasting and planning, later expanding her scope to cover operations and
experience integration and support the HKDL site managing director to integrate, prioritize, and implement HKDL’s
mission, objectives and strategies, championing integration and alignment for every major HKDL initiative and bringing
clarity and precision to support decision-making and collaboration. She was part of all the expansion planning since the
opening of HKDL, and has shaped outcomes across groundbreaking projects including HKDL’s 15th anniversary celebration
and the opening of World of Frozen in 2023.
Rosalyn holds a bachelor’s degree in Industrial and Operations Engineering from the University of Michigan, Ann
Arbor, and a master’s degree in Communications from Hong Kong Baptist University.