The Disney Ambassador Program at Disneyland was first conceived to mark the original Park's first decade of successful operation. Tour guide Julie Reihm was selected from thousands of candidates to be the first Disneyland Ambassador and act as the Park's official hostess and emissary of goodwill to the world. Although originally conceived as a one-off, the inaugural program proved to be such a success that it has continued in all Disney Parks around the world and is now considered one of our strongest traditions.